2020 has changed the whole world. As COVID-19 impacted everyone worldwide, small businesses around had to face the evolution head-on. They had to moderate shutdowns, new security needs, and a challenging economic market. The survey that was conducted recently demonstrates the most significant marketing challenges that small businesses are now...

A remarkable and unique logo is one, but excellent branding always plays a vital role in increasing its value. This ultimately provides employees with direction, motivation, and stimulation, making new customers more comfortable. So, what is a brand? The answer to this is ‘Everything’. A brand conveys the sum of buyer...

There has been a huge amount of miscommunication around the word “brand”. Some of the brand agencies set this confusion aside by simply doing branding when in reality they are actually referring the thing to logo design.  So to majorly understand the concepts, let us define “brand”.  In very simple...