“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
– Seth Godin
For your product or service to succeed, you need to position it differently from what competitors are offering. Highlight what is unique and win the trust of your target audience. We will help you with the right branding strategy to take your business forward.
Ourea, the best branding and designing company in kochi, will take care of all your branding needs.
Our team of experts will perform extensive research to ensure the best strategy is incorporated in your brand’s success.The research we accumulate will be through the best industry tools so that your business doesn’t stay behind!
We will help you arrive at a brand proposition and we promise that it will be easy-to-understand, unique, engaging, consistent and relevant to your target audience. The proposition should address your target audience’s needs directly as well as their future aspirations or expectations from the brand. Simplicity | Flexibility | Purpose | Openness
We will arrive at a classy and attractive brand slogan for your business. Our team of copywriters will analyse your brand and come up with a slogan that will win your target audience over. The slogan will be eye-catching yet simplistic so that customers get your message.
Your brand’s name is like a mascot that highlights your brand. It’s important that you pick the right name for your brand. We will help you choose a name that will resonate with your target audience. The name will be easily identifiable and will stand out among competitors.
Choosing the right logo for your brand involves a lot of decisions. Don’t just go for the most beautiful logo available. Arrive at that logo after a long process where you decide on aesthetics and how the logo will appeal to your audience. We will help you come up with the best insights for the logo.We will create the best logo to highlight your business at the lowest cost in the industry.
Your brand story will be made compelling by us to give your business a big boost. We will ensure that your target audience develops empathy for your brand, allowing them to connect for the long-term.
Choosing the right logo for your brand involves a lot of decisions. Don’t just go for the most beautiful logo available. Arrive at that logo after a long process where you decide on aesthetics and how the logo will appeal to your audience. We will help you come up with the best insights for the logo.
We will create the best logo to highlight your business at the lowest cost in the industry.
A color palette is a selection of 2 or 3 colors to represent your brand. We understand the psychology behind choosing brand colours and will choose attractive colours that strike a chord with your target audience.
The colour palette we choose will be pleasing to the eye, providing your brand with the best look-and-feel for long-term visibility!
We will help you use a distinctive approach to using type, right through to a fully bespoke typeface, There’s no one-size-fits-all solution, but every brand should be aware of typography’s power as a differentiator, and have a strategy for using it in the most appropriate way.
Brand typography is an integral part of your branding efforts.
A great web design should be minimalistic, functional and easy-to-process, keeping in mind what your product/service is about.
Since the website is key to getting leads, you need to focus on getting every element right, from design and copy to font and imagery.
A website is your business’ window to the world
Ourea make sure your brand stays firm and relevant. To strengthen your brand, you must develop it as per a consistent brand strategy. After getting your branding strategy at the right place, Ourea makes sure that you have the right tools for interacting with your market. This includes everything from your logo to your website and brand identity tools like taglines, slogans and a lot more. We create story, name, concept and slogans for your brand to get you the right attention in the market.
Ourea dives into all the necessity to bring out your brand as the best so as for it to get recognised and established. We carefully choose the logo concept with the perfect colour palette and typography. We design websites intended to increase traffic and create an impact.
In this competitive business world, the key to success is defining your brand in a way that it distinguishes itself from the crowd. A brand positioning strategy should be at the very heart of your brand strategy. Ourea can help you identify demand areas and find your forte.
With Ourea’s brand architecture strategy; your products, services and sub-brands will be categorized and positioned as they need to be. We assist them grow individually as well to ensure that they are all connected together so as to strengthen the values of your business. Ourea make sure that every part shines on its own .
Brand extension is an important way of strengthening brand equity. When your brand equity is firm and strong, you can use it to increase and mark your presence in other fortes. Ourea helps you conceptualise and get a clear idea about how much expansion is feasible for your business.
Corporate Business Collateral refers to the collection of tangible content, media and devices promoting your brand. It's a proof that your business exists and represents your brand’s values.Business stationery items come under these collaterals and will provide your brand with high visibility.
Marketing collateral refers to a collection of different media types, which is used to help improve the sales of a product or service. The collaterals can be a brochure, catalogue, flyer or presentation slide.
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